For anybody is not a secret that competitive fight between the corporations making the similar goods has moved to sphere of human technologies. And the front line in this fight has lain directly through a counter. In any war the victory gets to the most prepared, that who owns art of sales.
Who such are sellers in general?
The first group is the former workers of trade. The tradition to look down on the buyer, saved with a Soviet period, let even disguised, pushes away clients.
The second group are the people who have come for a counter not from a good life. Quite often it is people with the higher education, considering trade in business time and shameful.
The third group of employees are valid sellers. Those who with pride can say the name of the trade. Their position sounds often so: “the victory or the death”, understanding as a victory obligatory sale.
And, at last, those “most prepared” is group “sellers – virtuosos”. Who are they? They are people who consider sales by the mission, and their sense of the activity is to inform to the buyer the information on the goods. To create, though for a minute, warm emotional relations with the buyer irrespective of, whether purchase – here their true purpose will be made. Such employee will not dare to sell the bad quality goods, painting its surprising advantages, but its conviction and sincerity magically operate on the buyer.
The effective seller is always the actor. Art of sales depends on what role the seller.
In cast at sale it is possible to allocate two poles: a position from above and from below. Here, for example, a case from practice: in an operating time in one agency of the real estate it was found out that its employees spontaneously, but very correctly specialised on different categories of clients. The head has presented one of employees. The servile young man who did not have no only a towel through a hand and phrases has entered on the semibent feet: ” It is submitted to eat “. And it was good luck of the seller – the position from below means a recognition in the client of the Leader, Main, the Leader of flight. And here the following expert reminded the gangster from grouping – a sports suit, a smoothfaced nape, a characteristic jaw… “And this, – the head has explained, – works with drunks!”. At once it becomes clear, how this agent reaches a consensus with the clients – takes of a position from above: “I here solve all! Your business is to listen to me!”.
Art of sales of the effective seller is equally masterly to own all positions, reducing finally contact to the client to partnership.
Today it is quite simple to find a good business 2 business connection – this is where a professional appointment setting can help you a lot.
And some general tips – today the web technologies give you a really unique chance to choose what you require for the best price on the market. For example, search for free insurance quotes. You will be surprised how quick you can receive range of products and prices for them. Strange, but most of the people don’t use this opportunity. In real practice it means that you must use all the tools of today to get the information that you need.
Search Google or other search engines. Visit social networks and check the accounts that are relevant to your topic. Go to the niche forums and participate in the online discussion. All this will help you to create a true vision of this market. Thus, giving you a real chance to make a wise and nicely balanced decision.
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